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Smoking is Cool Again

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      I had a few jobs before college where smoking was greatly encouraged. As stupid as this sounds, I even tried to make smoking a habit. Luckily, I was stupid and bought the heaviest cigs I could find and felt terrible after each one and gave my packs away, but I enjoy menthols once in a while and I am very close to buying a pound of vanilla tobacco and a pipe like my grandpa. I am surrounded by friends, family, and coworkers who smoke and vape so I find myself wanting this vice more often than I should. My experience is one of many that young people are becoming entangled in because popular media pushes this: smoking is cool again( 1 ).  Carrie Bradshaw lighting up in "Sex and the City"     I hate vapes, I hate being online, but people I am close to have let me in on Ripple. A new brand of vape from Britian selling the same thing as before, nicotine free vapes, but this time in a cool, flashy, and easily hidden pen. A flashy website with pretty gradien...
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Marketing in the News - Toyota's "The Breadwinner"

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      I love Toyota. My grandma's 1988 80 Series Land Cruiser prompted me to buy my 1991 80 Series after a childhood of rides with all my cousins in her rolling greenhouse. My family owns other Toyotas and we are diehard fans. There really is no need to market to people like us, but as Toyota launches new models and attempts to create new fans, making another plain car commercial is not enough in today's commercially over-saturated world. The easiest way to make advertisements unavoidable is to make them integral with the media being consumed. So, Toyota is partnering with family comedian, Nate Bargatze, in what I dub a "commovie", a movie length commercial, where he plays a Toyota Dealership Salesman who is forced to become a stay-at-home parent when his wife becomes the breadwinner, the namesake of the movie.  "The Breadwinner" (Photo from The Breadwinner trailer)     The Breadwinner takes place frequently in a Toyota dealership where characters are being...
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Week 1 - Introduction

    Hi, I'm Ian W and I am taking BA223. I love reading, triathlon sports, and driving my beat up 80 - series Land Cruiser through places it may not come back from. I'm a former electrician, but I've worked many jobs from serving shaved ice to piloting a tugboat in Alaska. I love to work and I love working for people which is why I've come back to school!    I'm in BA223 not only because it's required by my major, but because I want to be as effective I can possibly be when I enter the workforce.    I am a Supply Chain and Logistics Management major as Oregon State via Linn Benton Community College.
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